A content marketing strategy is a plan that enables you to pinpoint your target market and determine the most effective way to connect with them. A content marketing strategy aims to increase conversion, increase leads, and increase revenues.
1. Pay Per Click (Search Ads)
Google is an advertising machine, no doubt about it. Google Docs, Gmail, Calendars, and other seemingly beneficial services are actually being offered to ensure that you see their advertisements. The Google Ads platform generates 85% of Google’s revenue. It doesn’t matter if your company is big or tiny; you may use the power. The level of customer interest is significant, as evidenced by the capacity to target, test, and launch niche campaigns. It works wonders as a low-cost marketing tactic and draws in potential clients. Due of Google Ads’ accessibility, multiple marketers compete for the top spot in the majority of well-known markets.
2. Email Marketing
When you got an email fifteen years ago, you opened it. Your chances of getting all of your emails opened today have decreased. While email open rates have significantly decreased over the last 10 years, they remain stable at 22% in 2019. Sending emails to customers may still be a feasible strategy, depending on your market. Email campaigns can aid in ensuring that your products and services are always at the top of your customers’ minds, especially when they are a part of a larger marketing plan.
3. Social Media Ads
The financial backbone of all social media is advertising. Paid advertisements were first made available on LinkedIn in 2005. Facebook ads debuted in 2007, followed by Twitter ads in 2010, and Instagram ads in 2013. Even the wildly popular social media app TikTok has started including advertising. The idea of seeing advertisements in their social media feeds has grown commonplace. Even though many people will pass them by without pausing, they are still seen, which fosters familiarity. The social media platform has expanded the ways that advertisers can reach their market with the development of tools like Facebook leads forms. Social media is excellent for promoting brands and businesses. There are now 8 methods for advertising your company on Facebook, all of which are worthwhile trying. The average cost per acquisition (CPA) on Facebook is acceptable for those who want to run ads there. According to a 2018 Wordstream survey, the average CPA on Facebook was $18.68 across all industries (as opposed to $48.96 on Google Ads).
4. Press Releases
Sending a press release to your local and regional news outlets is fairly simple every time your company does something remarkable. PR is a potent media instrument that can be used to create publicity. Free dissemination through reliable news sources increases its visibility and increases the likelihood that viewers will interact with it. You can publish news releases on a number of websites, including PRLog and 24/7 Press Release.
5. Podcast Ads
There are numerous options for advertisers to reach an engaged audience thanks to the growth of podcasts over the past 10 years. Since they help podcasters continue their operations, advertisements for podcasts are frequently referred to as “sponsors.” In exchange for the sponsorship, the podcast host often reads an advertisement (much like on the radio) at the beginning of each episode. The audience has a high level of trust for the person reading the advertisement, which is a significant advantage of podcast advertising. Most listeners are aware that the podcaster won’t promote goods or services that are inappropriate for their audience. The standard fee for podcast advertising is between $18 and $25 CPM (cost per thousand downloads). Some of the most well-known podcasts might charge between $40 and 80 CPM and frequently only promote goods they personally use.
6. Influencer Marketing
The rise in popularity of micro-celebrities and influencers has given rise to a very new and unproven style of advertising. ‘Influencers,’ who are well-known on YouTube and Instagram, are persons with a sizable following (10,000 plus followers is a typical metric). Influencer marketing can increase the visibility of your business and encourage sales. The average cost to engage an influencer to promote a brand is $271 per post, according to a SproutSocial analysis. The average price per post for influencers with more than 100,000 followers was $763.
7. Location-Based Offers
To increase its visibility, every company that wants to be found online should set up a Google My Business profile. Local searchers can locate a company nearby using the sites, which are free. 75% of individuals who see local, useful information in search results are more inclined to visit the actual stores, according to research by Think With Google. Google now permits Offers to be put to your listing in addition to facts. These are frequently discounts or incentives to get customers to try your business. A little coupon with an offer can be sufficient to persuade someone to contact or visit if they are already looking for a company like yours in their neighbourhood.
8. Joint Ventures
Getting your offer in front of the appropriate audience is the key to effectively marketing your company. Finding current audiences that correspond to your ideal market is one of the simplest ways to do this. Partnering with companies that are not in direct competition with you and advertise to the same demographic is a wonderful approach to do this. Find services that might benefit your clients and that might benefit their clients, as well as ones that might benefit both. Joint ventures are an excellent strategy for increasing sales and brand recognition. Your partner company’s authority and trust can be used to your advantage, and vice versa.
9. Video Content & Advertising
Youtube has developed into the most widely used video platform in the world since its start in 2005. 80% of persons between the ages of 18 and 49 view YouTube on a monthly basis. YouTube not only provides the opportunity to promote on the site, but the video format is also a fantastic technique to gain the audience’s confidence. Businesses that use video into their advertising and content will see better customer engagement. Search engine optimization can also be improved by creating a Youtube channel and incorporating video marketing into your company. Video can be used to advertise, inform, and maintain a connection with current clients. Additionally, you can include video in any blog article you publish. The best part is that making videos now costs much less. A business can set up an in-house studio and start making high-quality videos for less than a few thousand dollars.
10. Online Webinars
You can draw in your target market and get their contact information for later follow-up by giving an initial webinar or online session. Find out where your target audience is online first. Then, you may run some straightforward advertisements to advertise your events and encourage signups. Even if they can’t make it to the live show, some folks might still watch the replay. Customers are considerably more inclined to purchase from you if they gain useful information from your company. Getting educated might be a great way to meet new potential employers.